The Situation gives rise to measurements
Measurements give rise to estimates
Estimates give rise to analysis
Analysis gives rise to balancing
Balance gives rise to triumph

-Sun Tzu          

I have extensive experience designing E-commerce, Business-to-Business, and Corporate Intranets for the sports and entertainment industries. Application designs include customized shopping carts, inventory sub-systems with automated features, and multimedia sub-systems for handling audio and video. I have a strong ability to visualize ways to overcome design challenges and to incorporate solutions ranging from the simple and mainstream to the abstract and complex. Overall, the main focus of my designs is to provide my clients with solutions that give them a competitive edge.

Fernando Roldan